Our client specialises in asbestos removal and surveying services, offering a comprehensive range of solutions that encompass initial surveys, testing, complete removal, and safe disposal. While their base of operations is in Warwickshire, they extend their services across extensive areas of England. Moreover, they expressed their desire to expand their coverage to regions such as the South East and London.
Our client sought assistance in launching a new and improved website within a tight four-week timeframe following our initial consultation. Their primary goal was to generate inquiries promptly, thereby increasing their workload and enabling rapid growth. We proposed a plan to expedite the website launch, followed by the implementation of strategies to enhance inquiry generation through Search Engine Optimisation (SEO) and Pay Per Click (PPC) advertising.
Our strategy was crafted to align with the client's immediate need for an online presence and the ability to receive inquiries swiftly. This approach involved prioritising certain aspects of our campaign and temporarily deferring others until the website was up and running.
Our first task was to redesign the website, ensuring it was visually engaging while maintaining practicality. Utilising our skills and experience, this enabled us to launch the website quickly without compromising on aesthetics, performance or structure. The client approved the refreshed website design and authorised its deployment.
Following the website's launch, our focus shifted to keyword research and improving its search engine rankings. As part of our standard procedure, we conducted extensive keyword research tailored to the client's business and services. This step was particularly crucial because the client intended to run a PPC campaign, where precise keyword selection is vital to campaign success.
Leveraging our keyword research, we initiated marketing campaigns to drive inquiries and sales. Initially, we emphasised PPC advertising due to its ability to provide immediate visibility. We promptly launched the paid advertisements to maximise their exposure. Within a short period, inquiries started to flow in. We closely monitored the performance of the keywords used in our advertisements, making adjustments as needed. Recognising the higher competition levels in Birmingham and London, as per the client's focus, we tailored, targeted, monitored, and refined our campaign for these regions to tap into the desired business stream.
To complement our efforts, we began our SEO work by enhancing content on primary service pages and producing blog posts and location-specific pages. Location pages played a central role in our SEO strategy, as they establish a company's presence in specific areas and inform customers of its operational reach. Like all SEO endeavours, the location pages required time for indexing by Google, so we ensured their swift publication.
Since the campaign's commencement early in the year, our client rapidly began receiving inquiries. The effectiveness of the PPC ads was evident, as visitors arriving via paid advertisements constituted a significant portion of the website's traffic. However, there was a temporary decline in inquiries during a week, resulting in heightened competition from other companies returning to work. In response, we modified our keyword selection, timing, and ad layout, leading to an immediate resurgence in inquiries. For some time, the client was receiving at least one inquiry daily, prompting them to expand their team and acquire office space to accommodate the increased workload. With the PPC running well we started to see a notable increase in organic SEO traffic which has been increasing ever since to the delight of the client.
Our primary focus on paid advertising has proven successful, with organic search starting to contribute to new users and increasing every month. As we continue implementing our SEO strategy, we anticipate organic results to further enhance the website's performance.
While there is ongoing work to be done in SEO, such as expanding website content, enhancing internal linking, and acquiring external site authority, our dual approach has successfully achieved the primary objective, delivering a high return on investment. As the organic results continue to improve, we can gradually reduce the emphasis on the PPC campaign, thereby maximising the client's budget.
In the ever-evolving digital marketing landscape, we remain vigilant for any changes that may impact our client's business. Our ongoing monitoring of results ensures that we can adapt to new developments and stay ahead in the digital marketing realm.
The best and most affordable way to keep in contact with your current customers and a great way to find new ones.
Achieving high organic listings for certain key phrases through a mixture of good website building, links and traffic generation.
We can also design other marketing material for your business, to take your name to the next level.
Always there for our clients to help them achieve the best possible results from their digital marketing.
Our SEO packages will help your site climb the rankings and reach the targets you have set and in a timeframe that will help your business progress online. Our digital marketing plans will include weekly strategies, analysing and forecasting to achieve the best possible rankings for multiple keyphrases.
